Not every deal will generate revenue. Sometimes doing pro bono work for schools and charities is great and costs BUD very little for a lot of PR and case studies. If it works at this school then other schools will come on board and will pay for the services. Look what apple did in the early days, giving away apple computers to schools. A very successful program. Keep up the good work BUD
Ann: Suspension From Official Quotation, page-101
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