Hi Sime and canonman,
I agree that bulk lower end lab grown diamonds is not the burgundy target audience and the strategy has been to aim at the ultra rich client etc..
But the MD who drove this (Peter) is gone and now there is a significant aquisition pending. Perhaps Peter was not the person to lead the new strategy going forward.
BDM can still do the fancy colour high end diamonds and market this brand and still proceed with mining etc.. but why not encompass the whole industry and make money wherever possible. I dont believe niche high end will ever see this become a $1 billion MC company.
MOK does bulk commodities, previously coal, now iron ore. Bulk diamonds is catering for the masses and lab diamonds are the growth market.
MOK took this company from o&g in PNG to Peruvian gold and into diamonds. It will be interesting to see what this new acquisition is.
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