a proven path to profitability that had to sell 1 per store per...

a proven path to profitability that had to sell 1 per store per month in 4000 stores, that was never physically in 4000 stores, and is now dropped to 1000 stores, not physically in, with a return rate of 30 -50% as stated by JM, which means they now have to sell 6 -8 units a month per store they are not physically in, to get to the original path to profitability including returns, - yeah that plan is an absolute masterclass - absolute genius - how about, before you actually commit money to building something, you get prototypes made to make sure there are enough buyers and stores to get you profitability in the first place, without wasting millions of dollars on a product that no one actually wants to stock in store.