Don't know how it benefits the companies involved to not be named. The major US telecoms coy is selling via retail so obviously they should be advertising which products they have for sale in order for customers to buy. Just common sense really.
The cyber security company, I can understand why they would want secrecy in that line of work but would it be enough to be a deal breaker, given that CIO has tailored a product specifically to them?
Speculation on here that the cyber security co is Netsurion, is wrong imo, for the simple reason that CIO named them as a customer already.
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