Ann: SWF FY22 AGM - Chair Address & CEO presentation, page-8

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24/11/22

18:16

Post #: 64972783
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Originally posted by NoLeafClover: ↑

They've still wasted a lot of development hours/time/money developing a product dedicated to an asset class that looks set to flop, when they could have spent that on other more practical features/improvements.

I still have a brokerage account with these guys that I use for the holdings in my wife's name, and every time I open it again to see what's changed or improved all I can do is sigh at how clunky the UI still is. That's not even mentioning the app.

Also feels like the whole rebrand design project was just a way to do a favour for a mate of one of the execs & funnel him some money or something, seeing it's the only project the "agency" with their pin-head characters they contracted has ever done: https://www.bigspaceagency.com/our-work

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I hate to defend SWF's rebranding, but didn't you look past the first page of their website?

Scroll down and the 'client experience' section clearly has a diverse set of projects and customers.

I just wish management could find a way to become cash flow positive and then tinker around the edges. From the last quarterly the only winners are again the overpaid exec management team.

SWF Price at posting: 20.5¢ Sentiment: Hold Disclosure: Held
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Ann: SWF FY22 AGM - Chair Address & CEO presentation, page-8

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