So I did some looking into Pearler as I was also interested to see how it stacks up, and 100% there are some significant pro's with Pearler - their automated trading and balancing of investments for example is wicked concept, as well as the $0 on the ETFs if you hold them for more than 12 months.
However, you should listen the latest Aussie Firebug podcast, out today or yesterday, with the founder of Pearler - it does put it all in perspective - they have been operating since 2018 and they have $40Million on HIN and last week only cracked 1,000 trades in the week as their all time high (so lets be generous and say 13,000-15,000 trades in a quarter), by comparison Selfwealth has $5.6Bn on HIN and in last quarter which was notably quiet did 357,000 trades. Also on the podcast the founder of Pearler noted that at the end of the day they are a broker and they haven't 'cracked' the mystery of how to make money without charging people brokerage fees, so they, like Selfwealth are still reliant on trade traffic as their source of income.
In summary: They are currently leagues apart, and at the end of the day both have the same requirements to make money: get more trades. I'll continue to watch Pearler and see if their growth stymies SWF's however at this point I'm not concerned.
SWF Price at posting:
36.5¢ Sentiment: Hold Disclosure: Held
