Buzzy Beauty Brands

Sandra Salibian and Jennifer Weil

Sat, June 18, 2022, 5:30 PM·4 min read

The dream of an indelible unicorn tattoo became a reality at Cosmoprof Bologna’s recent session this spring, thanks to Prinker. The trade show displayed a host of innovative brands, also including Réduit Boost, Beesline and Oquist. Here, a look at those.

Prinker

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Temporary tattoos aren’t just for kids anymore. That’s thanks to Prinker, a compact, light device enabling the creation of durable yet easy-to-wash-off tattoos in color or black-and-white, at home or in store.

On the Prinker app, it’s possible to choose a tattoo from among more than 12,000 designs. People may create their own drawings on the app, too, which then are made into tattoos.

Prinker claims to be the world’s first and only cosmetics inks and primer to be wholly compliant with the Food and Drug Administration’s Voluntary Cosmetics Registration Program, as well as the European Union’s Cosmetics Products Notification Portal.

The first iteration, Prinker S, was introduced in January 2020 by the South Korean company. Price-wise, that started at $269. Then two years later came Prinker M, a smaller, lighter version, which has a price tag beginning at $199. That gizmo measures 103 by 55 by 75.5 mm and weighs just 169 grams.

Réduit Boost

Réduit, a Swiss precisionbeautybrand, launched Boost in February. It is billed to be the first bespoke skin care device that — as its name suggests — boosts the effectiveness of people’sbeautyproducts according to their skins’ specific needs.

Réduit, which was launched by Paul Peros and uses Pulsed Electromagnetic FieldTechnologyoperating in the ultra-low frequency as well as LED light therapy, calls Boost “universal smart skin caretechnology.”

Réduit Boost works with an app. There, users input information on their skin type, gender, age and surrounding environment. They also scan their cream, serum or essence’s bar code.

According to Réduit Boost’s algorithm, a personalized ritual is then created, and based on the active ingredients found in the chosen skin care products, a specific “waveform” is identified by the technology to push ingredients into skin at the necessary depth.

Réduit claims this allows skin to receive the actives it needs and for four-times more absorption than when applied by hand. That is said to lead to five-times better overall results in 30 seconds.

In the U.S., Réduit Boost retails for $199.

Beesline