‘not saying it can't fail...just saying that it wasn't a like-for-like comparison’
Definitely agree. But that’s because we know the technology. In the consumer’s mind it will be like for like if we focus on the magnetism.
It doesn’t matter how well it works. If it doesn’t get on a knee, no one will know. And to do that we need to convince customers to part with their money. And I agree that’ will probably be the difficult part.
We need a prominent sports star influencer.
Ann: Swisswell Knee Patch Registered as a Medical Device, page-28
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