@philrrr Thank you for sharing. Welcome to the revolutionary...

@philrrr
Thank you for sharing. Welcome to the revolutionary world of mobile advertising. This is a great example of our business model of sponsored data live. We all know that eyeballs and traffic are no longer just watching live sports game on the tv. Consumers want flexibility and mobility and the growth of that demand is on the rise so the traffic have shifted towards mobile smartphones that consume huge amounts of data & burning through data plans as music and video require bigger bandwidths ie heavy on data.
So big advertising companies now realise that instead of paying millions of dollars to a tv station to gain exposure, due to the shift in traffic they are now changing their tv advertising dollar to sponsor data dollars. By covering the data bill to consumers for watching/ streaming live sports games in return for gaining exposure with their ads or logo on every consumers smartphone.
Understanding the win for all scenario is critical.
1. Consumers get to watch/stream a live sports game without paying for data..WIN
2. Advertisers gain reach and exposure to their products/services or company logo on every smartphone for the duration of the game. WIN
3. Telecommunications giants like Verizon/ AT&T/Tata win as more data is being consumed which translates to revenue growth..WIN
4. Syt has created the cloud based freeway platform with the agreements in place to allow this to happen. They are like the toll master to the flow of ( 1's & 0's )data on the freeway to millions of consumers smartphones. Syt will get paid a percentage of all data consumed on the freeway. WIN

If you can get your head around this win for all business model you will understand why this company has attracted an all star calibre management/investor team. This is why we are on crest of a new wave or as Gary calls 2016 the year of Sponsored Data. We are only getting started, if you can envision the growth ahead of us you will break out in goosebumps on a regular basis. Disruptive companies like this have been compared to other greats like Amazon & Google...All I can say is BUY & Watch this space...GLTH