Ann: Syntonic Presentation at TechKnow Invest Roadshow-PSF.AX, page-178

Exactly, and companies like Amazon give online retailers access to the market. Other companies will also advertise on these online stores and they will all want to pay to be there based on the traffic Amazon generates. Amazon will just want to get as many users browsing their stores as possible to justify their fees to advertisers.
Snapchat, some of you here may have never used it, the creater is worth over $2billion USD, Snapchat is a free messaging/picture app and doesn’t cost a penny to download or use it, but it has millions of users using it, and advertisers will pay big big money just to get their name on the app for a few seconds (I have seen figures of $750,000/day to advertise on Snapchat).