You are right. If people here read up on customer acquisition costs, what Syntonic are doing is actually very competitive and cheap compared to standard marketing depending on the industry. The $2-4 figure was upped from $1-2 from previous presentations, so maybe they are realising Freeway can leverage more value than initially expected.
Ann: Syntonic Presentation at TechKnow Invest Roadshow-PSF.AX, page-179
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