The author of this article obviously has not heard of the smarts by Verizon Digital Marketing that delivers personalised, targeted ads customised to the viewers interest. This is a targeted form of delivering ads that viewers feel engaged and have a strong interest in the topic. For those not sure, check out the what Verizon is working on using SYT's CSP as it's tech to make this a reality.
https://www.verizondigitalmedia.com/the-smarts/
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