Previously I had some concerns that sponsored data might be too...

Previously I had some concerns that sponsored data might be too cumbersome to effectively implement. We've all seen those deals across the internet "Complete this survey for a dollar or too" and it's not appealing. It's annoying.

BUT reading today's announcement, and in particular just looking at that screen-grab of Freeway suggests to me just how easy this will be for the consumer to use. This product looks like a winner.

If I had more money I'd be buying more of this stock.