From the announcement:
From the above extract - the thing that stands out above anything is:
this a new model for advertisers on mobiles:
Source
The key quote from the above being:
Sponsored data will prove to be so popular that it will quickly grow to represent more than 23% of global mobile advertising in 2017...
And now, since the announcement this morning - we know we have started getting global advertisers on board.
This announcement is awesome news guys! 2016 is going to be a rocket-fueled ride!
