Just following on from @Tradinator
https://www.usatoday.com/story/money/shopping/2021/10/06/target-shopping-affirm-sezzle-buy-now-pay-later-holiday-layaway/5993437001/
https://news.yahoo.com/target-adds-buy-now-pay-203633402.html
https://www.cnbc.com/2021/10/06/affirm-stock-jumps-on-deal-with-target-ahead-of-holiday-shopping.html
https://corporate.target.com/article/2021/10/buy-now-pay-later
Probably explains the 8% pop today.