Ann: T-Mobile worldwide connectivity agreement signed, page-3

Buddy Platform and T-Mobile Sign Worldwide
Connectivity Agreement
SUMMARY
• Following a competitive process involving a number of global mobile operators, Buddy
and T-Mobile USA have today executed an agreement ensuring worldwide data
connectivity for Buddy Ohm device deployments
• Agreement provides for pre-negotiated and fixed global pricing for data in over 140
countries + highly competitive fixed domestic USA data pricing
• Included in the deal is a centralised data plan & consumption management platform
that will integrate with Buddy Ohm’s administrative backend
• T-Mobile (NASDAQ: TMUS) is majority owned & controlled by Deutsche Telekom, had
2016 full-year revenues of US$37.2B and currently services over 69 million US
customers.
11 October 2017 – Adelaide, South Australia
Buddy Platform Limited (ASX: BUD) (“Buddy” or the “Company”), the Internet of Things (“IoT”)
data management, processing and control platform, today announced that following a
competitive bidding process and negotiation involving a number of mobile operators in and out
of the US, an agreement has been executed with leading US mobile operator T-Mobile for the
provision of worldwide data connectivity for Buddy Ohm.
The agreement provides highly competitive fixed pricing in both domestic USA markets as well
as via aggregated roaming agreements in over 140 countries worldwide, all from a common SIM
card and data plan management platform. Reaching this agreement enables Buddy to sell the
Buddy Ohm product on a fixed price based model globally, configured with a single SIM card
provisioned at the point of assembly.
“T-Mobile bills themselves as ‘America’s Un-carrier’, a mobile operator that isn’t afraid to push
the envelope and deliver outstanding wireless experiences to their customers. We’re thrilled to
be working with such a market leader to provide Buddy Ohm with data connectivity, and we’re
particularly pleased to be able to deliver a seamless ‘it just works’ experience nearly
everywhere”, said Buddy Platform CEO, David McLauchlan. “Our customers will be able to
unbox their Buddy Ohm units and have them automatically connect to their local mobile
network in nearly every country in the world. That’s an incredible out of box experience that we
can now deliver.”
Buddy Ohm is currently sold through three channels – direct, through mobile operators (such
as Digicel and SaskTel) and through channel partners (such as utilities, energy consultants and
electrical installers). This agreement provides centralised, T-Mobile sourced connectivity for
direct and channel sales, while still allowing mobile operator partners to connect the devices
over their own networks and data plans.
Today’s announcement takes the Company a very considerable step toward a US-wide rollout,
while providing an accelerant for regional US channel partners to deploy Buddy Ohm in local
markets.