Share
7,009 Posts.
lightbulb Created with Sketch. 429
clock Created with Sketch. 31/08/22
18:43
Share
Originally posted by Seenitallnow:
↑
I remember when the Korean cars first hit the Aussie market many decades ago. They were cheap and nasty and it took them a long time to gain traction. Vinfast is thus taking the right approach and have gone for very high quality but at a more than competitive price including novel innovations such as battery leasing and 10yr warranties and service agreements. Not to mention they will be locally manufactured. People buy the cheapest car their ego can afford and with the broad based marketing program they are engaging in the US, the largest slice of the US market will find their cars attractive IMHO.
Expand
I watched a clip on Vinfast the other day, the battery leasing model seems like a really smart move. It will be interesting to watch the journey into the EV space. They could be a really big player.
