ACU ACQUISITION DELIVERS AN EXCLUSIVE PARTNERSHIP WITH COLLINGWOOD FOOTBALL CLUB TO BRING ONLINE SPORTS LOTTERIES TO AUSTRALIA.
Highlights
• Plus Connect and Collingwood Football Club have agreed, in principle, to develop and commercialise a range of online sports lottery-style products.
• Plus Connect and Collingwood Football Club will create an exclusive joint venture – Sports Lottery
Australia Pty Ltd - to deliver sports lottery-style offerings for Australian sports associations.
• The lottery products will become cornerstone-funding streams for Collingwood’s community
based activities and other sporting organisations who have direct access to members and supporters.
• Collingwood Football Club will help facilitate the expansion of the product to other AFL clubs as well as targeting growth to other sporting codes across Australia to help support and fund those club’s community and charity programs.
• Lotteries have been successfully used as a key funding instrument by sporting organisations and clubs internationally.
• The Australian market size is estimated at around A$600 million annually.
• The joint venture is subject to signing formal documentation.
ACU Price at posting:
3.7¢ Sentiment: Buy Disclosure: Held