Anybody who bets will understand innovation & growth in wagering is no longer going to be driven by more content. The coverage is beyond saturation point right now. Sky 1 & 2 are littered with UK dog racing every evening - some going round with $0 pools.
Delivering a new experience is now the key to a new audience. We haven't seen that with Global Tote's product suite, up to now.
They will be competing against some very savvy, very large, already successful B2B operators. To compete on price will require volume they don't have. What then is their point of difference?
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