Ann: TechKnow Invest Roadshow Presentation-NOR.AX, page-27

I sort of think on things like this, the company can do one of two things...1. Say it's too early to comment, so say nothing; or 2. If they believe the data is sufficiently robust to make inferences from, provide us with all the info so we can critique the inferences ourself.

What they have done is a bit of both, but not really either.

On a different point, am intrigued by the 50% repeat purchase comment on p. 7. We've previously been told that "retention" of customers (from total downloaders) is around 2-3%. Would be interesting to understand if/how these two disparate figures reconcile. Unlikely (in theory) that merely changing the purchasing method (from in-app to world credit) would actually affect retention behavior as ostensibly the latter relates solely to the user experience and price, and not the means of purchase.