@Scarpa - I am not saying anyone is a ramper (up or down) - I never once suggested it - just stated one of the cardinal rules of investing. Large cap, small cap, Investor / trader, whatever. I myself have violated this most basic of all rules recently on several HC darlings, buying too high, and averaging down. I am swimming in blood, a sea of red. Sure I could have bought more NOR (for example), at 6, 7, 8c, but when you're 50% down with entry of 11.9, you (I) say enough is enough. Time to start adhering to discipline, again. I allowed myself to be swept up in the euphoria and hype. When I said "Ask anyone", I meant it. Do.. Don't ask me...ask anyone you respect.
P.S I've studied Options but could never grasp them...simply not smart enough. I think I need a 4th explanation of how they work! Futures, yes, but not Options.
Regards