It appears to be a limited roll-out to start with, maybe another 'soft launch':
The product is expected to be launched in the second quarter of 2019 and will initially target SK-II’s growing online business.
Magnemasks was also announced to be "launched across selected e-commerce sites in China commencing August 2017" It was available in-store in China, Hong Kong, and the USA within a few months of that time.
It appears to be a limited roll-out to start with, maybe another...
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