This news is negative on it's face.However, is the growth...

This news is negative on it's face.

However, is the growth prospect of the stock seriously and substantially diminished?

I am far from an expert on the field, however, it seemed to me that the self-checkout market is difficult to disrupt. Most supermarkets (in Australia at least) are equipped with self-checkout facilities which adequately perform their function. Would Shekel and Edgify have been to provide an offering which is cheap enough to be adopted?

An article in the AFR (if you google technology/start-up-that-lets-supermarket-customers-skip-the-scanner-raises-7-5m-20201013-p564rt) is in relation to a competitor Tiliter who's technology is already deployed in 20 Woolworths stores.

"Its checkout tech is already deployed in 20 Woolworths stores throughout Australia, in Countdown supermarkets in New Zealand and in several retail chains in the US, including New York's Westside Market."

I think the company still has strong growth prospects with the autonomous micro market capsule and Hubz stores.

Perhaps I am being far too optimistic, but I almost feel this announcement is preparatory for further big news, such as agreements for production of Hubz and the capsule. Like they are tidying up aspects which haven't come to fruition in anticipation of further announcements.

And when I maintain my rose colored gloves, I hope the last paragraph of the announcement can be read as talking generally about unattended retail (Hubz etc), rather than strictly about self-service checkouts.

"the Company is already working with another partner to provide a fullsolution system with capabilities to best serve the self-service growing trend. The newcollaboration will allow all IP developed for the retail market to be owned by Shekel"