Ann: The a2 Milk Company Investor Day 2021, page-162

Kasper
I drink a2milk everyday. I know its better for my digestion than ordinary milk and my irritable bowel has disappeared. Now there are countless countless testimonials from Chinese mothers how it fixed their babies digestive problems. Now I am absolutely sure the product is superior to other IF and milk products. It is not a level playing field. If you believe what I believe, then at the end of the day what counts is two things
brand interest and reach
trailing by new consumers
Everything else is fairyfloss. Forget the negativity forget the complexity its really quite simple. David only achieved annual growth of 13% with Pac Brands and he is clearly uncomfortable forecasting anything better. But it doesn't matter if they get the brand awareness and trailing right high growth will follow (if you believe as I do the product is superior). If you don't sell out.