The presentation is a very intelligent report. It shows that the...

The presentation is a very intelligent report. It shows that the company knows its strengths and understands the challenges they need to work with. This report gives me confidence in the new leadership team to take the A2M brand to its next phase from a high-risk but very successful disrupter to a steady, dependable and recognisable earner. In its early years, the company took full advantage of its propriety patent resulting in high growth, money in the bank and brand recognition. Now, they need to build on their first-mover advantage. I like the higher emphasis on the A2/A1 science and a reminder that A2M is the result of a scientist collaborating with a business man, to commercialise a product with a difference.

The market research on China is over and above comprehensive. Although, I wonder if A2M loses its advantage with families of two or more children as parents would be more likely to invest in a premium brand for their one and only.

Apart from infant formula, personally, I think that A2M should bring back the A2 yoghurt. A lot of the almond milk late sipping Boomers, Gen-X and Millenniums still eat yoghurt. It would possible be even more beneficial in the US where the awareness of the benefits of A2 has a larger audience.