One thing that the Ellume arrangement does give Anteotech is some market credibility. As Anteotech will be new to the market once TGA approval is given they are an unknown to a lot of potential customers. Being able to demonstrate that one of their key ingredients is already being used successfully in the Ellume test that is being sold in the USA could help during discussions with potential customers. Even Scomo our star struck PM's ears would prick up if he heard USA in a sentence about ADO.
Ann: Therapeutic Goods Administration Registration Submitted, page-165
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