It's fundamentally a platform. Ohm is just one example of productisation. I reckon DM used to think focusing on platform and letting 3rd party doing the productisation before the failure attempt of the last acquisition. Ever since then, it's been changed to "why don't we do this ourselves". But the platform is always the core of buddy, leaving limitless possibilities.
Ann: Thor Industries signs extension to Buddy Cloud relationship, page-32
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