Quick observation:
This advertising partnership will quickly establish cost per enquiry / cost per sale for TALi.
It's important that TALi models this against media cost to forecast future ROI.
$2m media budget is tiny for The Times Group. Based on a media CPM (cost per thousand) of $8 this would purchase 250 million ad impressions. The announcement says The Times Group reaches 550 million people every month. So this media package will last less than a month. It's Important that they frequency cap ad impressions and only target mums with kids 2-9 years to minimise wastage. If not, they'll chew through media $$ very quickly.
I'd hope to see The Times Group develop local creative that is culturally relevant to their audience. A big mistake of marketers is not understanding their customer.
ROI calculation:
If cost per sale = $50 (I've got no idea - guess only)
$2,000,000 / $50 = 40,000 sales
Aust TALi RRP = $399 (expect this to be reduced for India)
40,000 x $399 = $15,960,000
If a 50% discount is applied (to establish word of mouth) this equates to $7.98M.
This will then fund on going advertising & the advertising model becomes self funding. I'd hope TALi limits this agreement to $2M with The Times Group.
In my opinion there is no true cost for The Times Group - the media will be placed as unsold media space. There may be creative / production costs incurred.
I see this as mutually beneficial win : win for both parties (and share holders in time)
Just my opinion, DYOR
- Forums
- ASX - By Stock
- TD1
- Ann: Times Group of India invest up to US$7m in TALi
Ann: Times Group of India invest up to US$7m in TALi, page-94
-
- There are more pages in this discussion • 75 more messages in this thread...
You’re viewing a single post only. To view the entire thread just sign in or Join Now (FREE)
Featured News
Add TD1 (ASX) to my watchlist
(20min delay)
|
|||||
Last
0.1¢ |
Change
0.000(0.00%) |
Mkt cap ! $3.295M |
Open | High | Low | Value | Volume |
0.0¢ | 0.0¢ | 0.0¢ | $0 | 0 |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
10 | 23921166 | 0.1¢ |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
0.2¢ | 26196406 | 12 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
10 | 23921166 | 0.001 |
0 | 0 | 0.000 |
0 | 0 | 0.000 |
0 | 0 | 0.000 |
0 | 0 | 0.000 |
Price($) | Vol. | No. |
---|---|---|
0.002 | 26196406 | 12 |
0.003 | 37790793 | 9 |
0.004 | 1185025 | 2 |
0.005 | 4000000 | 1 |
0.006 | 250000 | 1 |
Last trade - 16.12pm 27/09/2024 (20 minute delay) ? |
Featured News
TD1 (ASX) Chart |
Day chart unavailable