Having just come back from the US you see a lot of 19 Crimes everywhere; however Yellowtail is the No.1 imported wine into the US....think TWE Marketing could learn a thing or two about branding. Yes an Aboriginal Art painting of a Kangaroo may be stereotypical and Kitsch, but hey perhaps that works bettyer than pics of Snoop Dog. Problem really is that China also had a large market in the mid-range and high-end wines as well, that is pretty non-existence for them in the US
Having just come back from the US you see a lot of 19 Crimes...
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