Make no mistake, TPM as a substitute for Vitamin E just in poultry feed represents a significant opportunity in itself.
Total global Vitamin E market is ~ US $2 bn.
https://www.gminsights.com/industry-analysis/vitamin-e-market
Animal feed represents 65% of the Vitamin E market – that’s US $1.3 bn.
https://www.prnewswire.com/news-rel...024-global-market-insights-inc-604950356.html
Approximately 36% of Vitamin E in animal feed is used in poultry.
http://www.allaboutfeed.net/Feed-Ad...ives-market-worth-22-billion-by-2020-160141E/
.....which means Vitamin E in poultry feed is a US $430 million p.a. market.
Just 2.5% of the Vitamin E in poultry feed additive market represents ~ AU$14 m p.a.
Ann: TPM Improves Negative Effects of Heat Stress in Poultry, page-61
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