yes already in market. $25US from the US Milestone website or Amazon. $50 from wildfire sports Australia. appears they have distributed to some running groups (including in Aus) for trials/research.
the app looks great! I would say rivalling fitbit but at fraction of the price.
couple good product reviews from late 2015
I think the major diff with fitbit is the ability to allow retailers to better connect with consumers - in terms of directed marketing and running performance analysis.
I also think this co. has potential to be already flipping a few coins in profitdue to a low cost business model.
GLTA
Ann: Trading Halt-VIC.AX, page-26
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