'I believe you are underestimating the value of the Telink collaboration here.'
Agree, not to mention the 100,000 + lines of software code and years it took Chris, John and Phil to create and develop ADRC & DeB. i.e. comparable technology is unlikely to be legally replicated and established anytime soon in my opinion - but please DYOR on the components of ADRC (including RML language and RCP protocol) to understand why I maintain this view.
'Schultz, Wood, and colleague Phil Carrig set out to find the answer. Four years and more than 100,000 lines of clever software code later, Xped has a chip that can be placed in any device and will translate the product’s specifications and functions into a language that an electronic controller can understand.'
And this.....
'At this point, Schultz’s use of the word “revolutionary” to describe his device browser no longer borders on hyperbole.
In an interview with The Vanguard, Schultz says there was a “lightbulb moment” when the reality of what he and his colleagues had created became clear.
“We were working with a consortium that included some of the major players like Sony, Eriksson and Panasonic to develop new standards for the future of electronics,” Schultz said.
“We realised that our technology pretty much made all of their technology obsolete or, at least, could be used to improve what they were doing.
“We thought: ‘Wow, everyone is going to embrace this with warm arms and say this is great, it’s the Holy Grail we’ve been trying to achieve for all of these years’. “But not one of them was interested.
[inserted note: it seems Sony and Panasonic's loss will be both our, Telink and Intel's gain]
“So, we focussed on building this solution irrespective of whether people wanted it or not because we knew this was a revolutionary way to design things and a revolutionary way in which people would interact with a whole range of devices.”
Schultz said the challenge in connecting devices “was how to create a standardised interface for devices that have not been invented yet – it’s virtually impossible”.
“There were three of us brain-storming this at the time and someone came up with the idea – what if the device described itself to the controllers; what if it just taught the controller how it should operate?
“That was the genesis of our device browser – we decided to build a system that allows the device you want to interact with to describe itself to the controller.
“We now have a platform which allows people to design a new generation of devices, which is a much simpler process than they have ever had before. It’s a much leaner and nimble process that means product developers do not have to conform to a consortium’s specifications and standards.
“Simple things can be produced only because the complexity is pushed into the background. And that’s what we’ve done.
“We do call it a revolutionary step, and it’s not just us saying that. People who have analysed our business say this is ‘truly a disruptive event’.
“It’s the equivalent of going from cutting ice blocks in an ice field to building an ice factory: it’s a disruptive, revolutionary step, and our technology has been likened to that.”
As with many developments that break the mould, the challenge for Schultz and his Xped colleagues is to find ways of commercialising their innovation.
Schultz said “the biggest potential is licensing our technology either through selling the chip or licensing through the software itself where someone just pays a royalty for the software” – an approach that worked very successfully for the Dolby sound system that is at the heart of many audio-visual products.'
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Thus even if Xped's various patents weren't water tight in a court of law (which I'd highly doubt - you don't come this far without first dotting your i's and crossing your t's and having them rechecked again and again) they are in any case miles ahead in terms of coded development, first mover advantage and general acceptance via Telink and global heavyweights such as Intel, Microsoft, OCF and others.
And on the eve of DeB being launched to the international mass market via Android and IOS, a trip down memory lane (see below video presentation from Nov 2013) further highlights the time, foresight, energy, enthusiasm, brainpower and $$$ that has gone into creating and developing XPed's revolutionary technology both prior to and since that date.
Bottom line: it can take years to create and develop a truly unique product i.e. using several unique components - especially when your product has the capability of revolutionising how humankind goes about its business.
And to be frank, capturing a minimum 15% slice of a soon to be gigantic IOT market is certainly no small goal nor small feat to achieve, but entirely possible should all of the components of ADRC be accepted as THE industry and commercial standard for connecting electronic devices that exist now and in the future.
And guess what... we are already eight years into that journey - Xped was founded in 2008 - and our technology is now all but a bee's d..k away from commercialisation. Yet I see a few of the usual morbids continue to whinge, doubt, moan and worry because it seems that they are unable to see past the on-market games being played whether that be last month, last week, tomorrow, next week or indeed the next pip or few.
ADRC equals revolutionary and disruptive but ADHD is just downright destructive.
All the best, DYOR and don't act on my opinion.
XPE Price at posting:
3.5¢ Sentiment: Buy Disclosure: Held
(20min delay)