In the example of using 17.5% from the telink deal, Xped gets...

In the example of using 17.5% from the telink deal, Xped gets that percentage from the price of the microchip only. If the ADRC chip goes in a $8 car charger or a $800 washing machine, the payment per chip will be the same. It won't be worked off the retail value of the product sold.

That dampens your calculations a bit in the example given, but if you think about it in terms of one product line, you can see how wide ranging Xpeds reach into the IOT could be if it becomes a standard (which the Intel and Arcadyn MOUs give extra credence to). Numbers won't look as glossy off one product, but with millions of connected products in future, even a little slice of the pie will be sweet

All IMO, that's just how I understand the business model.