Ann: Trading Halt, page-142

As I've said a few months ago when they did a capital raise. BUB just burning money. Once your product doesn't become a unique premium or a standout when it was first introduced, chances are it will fade away and will no longer be remembered. They should just close down the product as the Chinese normally sticks with what is a proven global standard like Aptamil or go with a unique premium like A2m. Other than that, NOTHING differentiates BUB with other normal brands. This will likely become like Blackmores which is in a downtrend or stagnant share price, like so many other vitamins brand which serve the same purpose. All imo. They will capital raise and announce another partnership to pump the price but doesn't fix the problem that it is not becoming popular and not making much profit. Better they just use that money and invest in iron ores like FMG, they would've probably earned a lot more.