This is really dismissive of alot of peoples concerns. How much more time does bubs need? How much more capital and cash from investors? A year ago I was a strong believer in the company but the recent decisions have called into question WTF is management doing.
There a numerous red flags right now and you are being highly dismissive.
1) You say this is the best growth stock on the market. Bubs key target markets are China and SE Asia. Why on gods green earth would you then go and bring on a C list aussie celeb who was popular nearly 20 years ago and still riding that fame with dear life. Why would you not continie to target local influencers on local platforms ? No one in China + SE Asia knows or gives a shit about hawkins
2) CEO said that pantry stocking definitely didn't impact last Qs results now she is saying it did. So which one is it? They obviously knew that pantry stocking and panic buying was artificially inflating sales. And if they didn't then that's an even bigger issue.
3) Why diversify into vitamins when there are issues with your core product line? Why not spend the effort trying to address issues around discounting in china and further try to reduce operating costs. Instead of having a few solid products and revenue drivers we are getting a wide range of mediocre products. This IMO seems like a desperate attempt to turn the company around
4) Partnering with local manufacturer in China seems like a last ditch attempt to try and turn a profit. The melamine scandal from 08 has pretty much killed off any hope of locals paying for chinese branded IF by choice. With this move, any hope they had of trying to position themselves as a luxury brand akin to A2M is gone. They are now playing down at the other end of the market or even worse, in no mans land. No one will pay a premium for chinese made IF, no matter how many "designed in australia" labels you put all over it.
Management has lost the plot and I would be very keen to see Kristy leave.
BUB Price at posting:
91.5¢ Sentiment: Sell Disclosure: Held
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