Yes agree, the timing of this is perplexing..
My theories below;
Updated technical advantage;
COVID and the FRG technology in some form, we all know this has, and will continue to happen, just how successful it's been is the $ question. Refer the two dot points in the middle for a link.
Commercial execution;
This is where Chuck comes into it, this is why he's here. How this is presented to the market is the $ question? He was working for Whirlpool for 7 years, would he use this to his advantage, betting man says yes. But, if it's the same old response, we're still testing with an OEM, or we have the prototype, and we're in deal closure stage (Refer Chuck below), I guess that's the $ question.
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