The other thing I forgot to add was the data, DW8's system...

The other thing I forgot to add was the data, DW8's system will have all the data, from logistics, financials through to sales.

This information will put DW8 retailers ahead of others, like if Aldi did sign up, then they would know what areas to target for marketing cheaper wines for example, they would also know what stock and numbers for storage. More importantly they will be able to gauge what drinks people like to buy, this info is quite valuable and will help drive sales higher.

Just my take, one of the reasons I bought into DW8 was because of the ability to have great data. Data in my opinion is quite valuable.