They need to be doing more to get the kids and grandkids aware...

They need to be doing more to get the kids and grandkids aware of this as many elderly probably won’t understand how the features and benefits of the product and tech can help them.

I got into this stock as one of my earlier investments with minimum parcel size so this has always been a speculative long term wait and see for me but has pretty much always been in the red by 20%. With the royal commission into aged care, covid scares in nursing homes I thought there were bigger opportunities for ICR. What’s holding them back or is this just something in the nature of their business will take some time to grow?