Ideally Company needs an independent experienced business...

Ideally Company needs an independent experienced business analyst to determine the company's marketing of its product .
Unfortunately that is unlikely to happen as there seem too many egos and vested interests who are advocating the current Lab in Lab model which based on the very small increase in last quarters receipts from a very low base is either being poorly executed or is the wrong vehicle to market the product .

In the interim investors are getting burnt to a crisp