It has a 4.6* rating on Trustpilot and appears to be very responsive to any negative customer reviews.
Personally I am not convinced that this is the best timing for a CR.
Pros - The Healthy Mum appears to have synergies in products ie: powdered manufacturing. - The Healthy Mum appears to have a subscription service. - PEP's investment in 'The Man Shake' last week showed there is value in these types' of businesses when done correctly. - The price ie: $46.99-$69.99 seems high for a tub of powder which could result in high margins if done correctly. - It has a significant social media presence. - A controlled Bergen selldown.
Cons - I do not know much about the business, have never heard of it which raises Q for me about it's real market presence. - The SP finally had some positive momentum, this aquisition may derail that. - CR at 10c is at an ATL, this hardly represents value for the SH unless you participate in the SPP. - Bergen are exiting.
I will watch how the market reacts before deciding whether to participate in the SPP but remain positive for the LT. DYOR.