Ann: Trading Halt, page-53

"The only caveat is that I think they DID have pricing power for some products. "

There is far more to determining pricing power than what you happen to see in the store; pricing power - or otherwise - translate into financial pedigree.

And a history of single-digit ROE for BWX implies a marked absence of pricing power:

NPAT / EQUITY / ROE
2018: $19.2m / $270m / 7.1%
2019: $9.5m / $286m/ 3.3%
2020: $14.7m / $298m /4.9%
2021: $23.7m / $359m / 6.6%

(And the balance sheet is geared, so those are levered returns; Return on Total Capital Employed is even skinnier.)

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