Worst case, you only lose what you invested.
Effectively, if the share price never goes above the exercise price of of 35 cents, the options are worthless, and you would not exercise them.
You will break-even if the share price goes above the exercise price of 35 cents, to the level where the profit you will make equals the cost of the options.
You will profit if the share price goes above the exercise price of 35 cents, to a level where the profit you will make is more than the cost of the options.
Eg. The following is an example of the above to illustrate this point:
