Ann: Trading Halt, page-26

I recall brokers & hedgies bemusedly saying they opened short positions on LKE the moment they started seeing Twitter and Instagram accounts promoted in the footers of ASX releases lol. What we have here is called “creating new investor demand” which is apparently what firms are being handsomely paid for instead of traditional investor relations, which was more geared towards looking after the interests of existing investors and successfully engaging with them to minimise surprise and bring them along on the ride. But once you start seeing threads popping up dedicated to digital art, back-to-back pretty visuals being uploaded in machine gun fashion, endless use of paid blogs in Germany and rapid cross linking of hype posted in Canada - both in the grey zone, just slightly outside of the local disclosure police - well... you know the score.