Agree, heaps of new products all the time but the ones like Gimmie Green or Love Potion etc survived the time test and seem to stay. Its a competitive market out there. I love the juices, they are very tasty, Gimmie Green is out of this world.
The only con is a price. It is 7.5 or $5 for a 1L juice at promo. If really consumer spend is dropping they might cut on expensive items like these and get a Nudie 2L for 6.5. But there are always people on good income, single, sporty etc who doesnt give a damn if its 5 or $7.
I like the idea of producing private label like for Aldi and utilising idle capacity. Really what we need is 36 mil sales this year with 5 mil ebitda + breakeven op cash flow. Next year 40-45 mil sales and 7 mil ebitda. Wont stay at 10 mil cap if this happens. FY report will be very interesting. Hope on the positive side lol.
To be honest that price now its a good take over value.
Agree, heaps of new products all the time but the ones like...
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