Always said dont expect too much too soon as market is still tiny but moving from a low base.
Expect A.I data to be roughly worth $3.5b by 2025 and $9.8b by 2028.. but still small at roughly $1.2b.
Thats the thesis the demand for A.I data next 12-24 months not what Big tech digital advertising is like which is at the mercy of advertising cycles.
Ann: Trading update, cost reduction program and strategy refresh, page-183
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