Remember that MYER ONE, which according to the company accounts for 70 per cent of sales (by value from memory, not volume) has five million members.
A goodly percentage of loyalty cards are not used in a particular year. For WOW with its supermarkets, that inactive percentage is apparently about 49 per cent according to its annual reports. Seems high, but some people move overseas, others pass away (RIP) and more change their shopping habits away from one chain to another, while a few may live in rural areas not served by the company concerned.
Conversely, there'll be some MYR patrons who are incredibly loyal and who shop at a physical store (when open!) once a month or a few times a year.
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