The MYR website continues to rise in the internet rankings for Oz, at #138 on 4 September 2021. This will have been influenced by Father's Day being yesterday (5).
Worldwide, the site is at #9554.
The key question is 'what percentage of website/other forms of visitation convert into sales?'
Unfortunately one can't see The Chairman's Melbourne lockdown ending until some time in November 2021, which will crimp sales as it remains extremely unlikely that increased online activity can match what sales in Victorian and NSW physical stores would have been.
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