0n the 06/07/2011 this we had an up beat newsletter.Now we have...

0n the 06/07/2011 this we had an up beat newsletter.

Now we have an 18% loss.

Is this a matter for ASIC?
Someone needs to be held accountable....




Some Recent Business Activities

? Civil Services

The Civil Services sector of our business continues
to be a solid growth performer for the Company.
Whilst the unusually wet weather on the eastern
seaboard and particularly in Qld has delayed some
of the civil works activity, this will be a deferral of
revenue from this financial year to next financial
year. The devastating floods in the eastern
seaboard states have created a number of
significant opportunities for this division.

In West Australia, we have recently completed a
series of guardrail safety barrier installations, a
first for us in that state. There are further very
significant opportunities on the horizon across
most of our products in that vast state.

In Tasmania, we have commenced a significant
installation contract for guardrail and wire rope
safety barriers for a project just north of Hobart.
This contract will run on into the next financial
year. This is also “new business”.

In Victoria, we have just been awarded a contract
in excess of $1m for supply and installation of
guardrail and wire rope safety barriers on the
South Gippsland Highway, between Bena and
Meeniyan.

In Queensland, we have just secured a major
contract worth close to $1m for installation of
guardrail safety barriers. This marks a significant
re-entry into the Qld market.

? Product Development

The Company has invested heavily in developing
its own trailers which form the transportation base
for the Company’s Zone Variable Message Boards.
The trailers will be built “in-house” at our Drouin manufacturing site. This defies the recent industry
trend of exporting jobs.

Our new trailers coupled with our “Zone Quad”
Variable Message Signal (VMS) boards set a new
industrial standard for this type of product.

? Working with our customers:

Recently we worked with a customer in Townsville
(Qld) who was involved with changing a suburban
street into a section of a V8 Supercar race track. As
part of this project the customer needed to
upgrade the protection of a blunt ended concrete
barrier into something more professional than the
existing stacks of car tyres.

A wide Quadguard (QG) system was designed in
conjunction with Hilti Fasteners who provided an
anchoring system which allows for the easy
removal and re-installation of the QG for the
annual high speed race.

? Triton barriers

Saferoads provided the Triton Temporary Safety
Barriers and Triton Concrete End Terminals for the
BMD Seymour Whyte Joint Venture on the Port of
Brisbane Motorway Upgrade Project. The value of
this sale exceeded $1m.

? T-lok concrete barriers

We have just secured a substantial concrete
barrier project for the Kwinana Highway (WA)
upgrade for the supply of over 900 concrete T-lok
barriers which will be supplied during 2011-12.

? Ironman Barriers

12 Metre Ironman barriers being deployed near
Bunbury, WA. These barriers are approved for
deployment in 100kph speed zones by the relevant
road authorities in all states.

? Customer Relationship Management (CRM)

After an in-depth review conducted internally into
the Company’s sales performance, the Company
committed to a significant investment in
“Salesforce”, an on-line web-based CRM system.

Through a combination of business processes,
people and technology, an effective CRM will
facilitate the achievement of the basic business
goal – “obtain and keep customers happy”.

SAFEROADS HOLDINGS LIMITED
ASX:SRH
39 Weerong Road Drouin Victoria 3818
Phone 03 5625 66