Whilst I don't want to take the focus of AX1 here what I will...

Whilst I don't want to take the focus of AX1 here what I will say is this which is based on years of experience.

The best companies on the stock market and and often always look overpriced. This is the trick....keep buying them as they are the best for a multitude of reasons such as growth runway, ability to innovate and large moats. However the single most determining factor is the expensive companies always and I repeat always have an outstanding CEO who builds an outstanding management team around them.

When I lookout AX1 I see all of the qualities I look for in a company that I want to be able invest in. A company I would recommend my family members invest in and my friends invest in.

A further hint of what AX1 is planning has been disclosed at the AGM preso with sales channels opening up internationally. This genuinely gets me excited as although there is certainly growth to be had in Australia the development of overseas markets with Stylerunne and AX1 brands such as Nude Lucy is IMO going to add multiples to the SP in years to come.