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2.1¢ atomos limited

Ann: Trading Update, page-156

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MasterGogo

189 Posts.

32

27/06/22

16:53

Post #: 62232007
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Originally posted by LifeUniEvery42: ↑

The Trading Update on 6th May stated
'Slower than expected sales occurred in the first four months of calendar 2022 due to a change in marketing approach and lower promotional activity. This approach was corrected in mid April and an enhanced marketing and promotional schedule has been implemented.'

What was the 'change in marketing approach' ?
It seems crazy that management would tinker with product channel promotions/ sales strategy post Covid, with chip shortages (and the onset of Ukraine war).

Directors/Senior Officers buying shares early June ~28c was a positive sign from them.
Awards at the Vegas NAB were also a positive
Revenue - 1st half of FY22 $40m and now 2nd half also ~$40m (Tot $80m down from $95m target), albeit with lower margins.
It really would be more reassuring if management was more transparent and forthcoming (in the media) with what is happening especially after sudden departure of CEO after a very short tenure.
GLTA SH

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See all my recent posts over the past month which provide some further insights to your queries

AMS Price at posting: 21.5¢ Sentiment: Hold Disclosure: Held
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(20min delay)
Last 2.1¢		Change -0.001(4.55%)		Mkt cap ! $25.48M

Open	High	Low	Value	Volume
2.1¢	2.1¢	2.0¢	$23.58K	1.154M

Buyers (Bids)

No.	Vol.	Price($)
2	153481	2.0¢

Sellers (Offers)

Price($)	Vol.	No.
2.1¢	23781	2

View Market Depth

No.	Vol.	Price($)
18	3275252	0.019
10	2430624	0.018
5	488323	0.017
2	57500	0.016
6	754483	0.015

Price($)	Vol.	No.
0.021	23781	2
0.022	721556	8
0.023	169286	3
0.024	443200	5
0.025	842463	8

Last trade - 14.48pm 06/06/2024 (20 minute delay)


Last 2.0¢			Change -0.001 ( 9.09 %)
Open	High		Low	Volume
2.0¢	2.1¢		2.0¢	739639
Last updated 15.17pm 06/06/2024 ?

AMS (ASX) Chart